If you’ve seen others enjoying a cool new challenge and you don’t have it yet—don’t worry, you’re not missing out forever! At King, we’re always creating new ways to make our games more fun, interactive, and exciting. Before we release a new feature to everyone, we test it with a smaller group first to make sure it works well and is fun for everyone.
How we test new features
When we come up with something new, we randomly select a group of players to try it out. Their feedback helps us decide if it’s ready for a wider release. Think of it as early access that helps us polish things up before sharing it with everyone.
Rolling it out, one group at a time
Once a feature passes the test, we roll it out gradually. With millions of players around the world, releasing something all at once can affect the experience. So we launch in waves to make sure everything runs smoothly for all types of players and devices.
Your turn is coming
We know it’s not easy waiting, but your chance is coming. You might even be among the first for the next new challenge—it all balances out over time.
Stay in the loop
To make sure you’re getting all the latest levels and features, keep your game updated. That way, you’ll be ready when the next fun thing rolls your way!